Why is local SEO important?

A local SEO strategy is especially important for small, local businesses in order to increase traffic, attract customers, and make your business known.

Everyone knows what reviews are and how important they are for getting your business ranked, but what about citations? What are they really? A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help Internet users to discover local businesses and can also impact local search engine rankings. Citations show that your business is real.